About Us

Our Story

Mooneye began its journey in 2019 with the release of our first video. Since then, we’ve grown into a dynamic media brand, creating and promoting content across major Chinese and international platforms. Today, our channels have attracted a loyal audience of over one million followers.

We publish across a wide range of platforms, including Douyin, Little Red Book, Kuaishou, Toutiao, Baidu, Weibo, WeChat Video Channel, and WeChat Official Account, as well as global platforms like YouTube and TikTok.

Our content focuses on British culture, practical English learning, and cross-cultural events. By combining education and entertainment, we’ve built a strong community of viewers who are curious about the world and eager to connect through shared experiences.

Brand Name Origin

Our name, "Mooneye," is inspired by the Tang dynasty poem A Tranquil Night by the renowned poet Li Bai, particularly the lines:

"I raise my head to gaze at the bright moon, and lower it to think of my hometown."

These words capture a profound sense of longing, connection, and shared humanity, a feeling that transcends time, distance, and culture.

The moon becomes a symbol that unites us, no matter where we are in the world.

At Mooneye, we draw on this symbolism to build a bridge between cultures, using storytelling to connect people across borders.

Meet William Adlington

William Adlington is the CEO of Mooneye, where he leads with a passion for cultural connection and global storytelling.

Known for his conversational, lifestyle-focused hosting style, William bridges East and West by sharing the richness of both Chinese and British cultures.

Through engaging bilingual content in English and Chinese, he fosters meaningful cross-cultural understanding for audiences around the world.