Case Studies
William Adlington's Media Invitations & Cultural Engagements
As a content creator and cross-cultural influencer, William Adlington has received numerous invitations to high-profile events across industries and platforms, reflecting his growing influence in media, tourism, and cultural exchange.
Chinese Tourism Campaigns
Mooneye was invited to participate in three major tourism campaigns in China, organized by China Daily News and the China National Tourist Office, to promote regional travel through engaging video content:
- 2024 Xinjiang Journey
- 2024 Visual @ China Guizhou Journey
- 2025 Guangxi Journey
British Invitations
- BAFTA Awards (British Academy of Film and Television Arts) - Cultural media coverage
- Chinese New Year Celebration at Trafalgar Square, London - Media invitation with coverage by People's Daily Online
- The Goodwood Revival Festival (UK) - Heritage automotive and cultural showcase
Other Cultural Engagements
- WeChat Livestream Interview - Featuring UK-based artist Basia Hamilton, known for portraits of British Royal Family members
- Bank of China UK events - Special guest and cultural ambassador
- Institute of Director (IoD) event - Cultural sharing and panel participation
Guizhou & Guangxi
Hainan
Langde
Case Studies
Education
Mooneye partnered with Somerset English to promote their personalized English learning services to a Chinese-speaking audience.
By producing a series of engaging and culturally relevant short-form videos across Douyin, WeChat, and Little Red Book, we brought the brand's message to life in a way that resonated deeply with our audience.
The campaign sparked strong interest and organic conversations, helping Somerset English reach new potential students and enhance brand credibility in the language learning space.
Brand Exposure
To support AHMAD TEA, a globally recognised British tea brand, in expanding its presence in the Chinese market, Mooneye produced a visually rich and culturally tailored promotional video. This highlighted the brand’s heritage, premium quality, and appeal to modern tea drinkers.
By strategically distributing the content across major Chinese platforms including Douyin, Little Red Book, and Kuaishou, we successfully helped increase brand visibility and engagement among Chinese consumers.
This positioned AHMAD TEA as a culturally resonant choice, one that embodies the elegance of British tea culture.
Food & Tourism
At Mooneye, we've created immersive content centred around food culture, blending storytelling with authentic culinary experiences.
From exploring local restaurants and sharing unique dining moments, to cooking traditional dishes like spring rolls and trying a variety of regional Chinese foods while traveling in China, our videos offer viewers a flavourful journey through culture.
By showcasing both British and Chinese culinary traditions, we highlight the connection between food, culture, and tourism, helping local restaurants and food brands gain visibility.
This approach opens doors for F&B businesses, tourism boards, and cultural organizations, seeking to expand their reach in the Chinese market.
Cultural Events
Mooneye partnered with Ham Polo Club, one of the UK’s most prestigious polo venues, to produce a series of short-form videos aimed at introducing Chinese audiences to the elegance of British equestrian sport.
Filmed on location, the content we captured highlighted thrilling matches alongside the club's refined social atmosphere, stylish dress codes, and timeless traditions.
Our content was distributed across our platforms, where it reached our community of over one million Chinese followers. The response was overwhelmingly positive, sparking curiosity and admiration for the sport.
By combining sports, fashion, and lifestyle storytelling, Mooneye helped position Ham Polo Club as a window into British society, resonating with Chinese audiences who are increasingly interested in luxury, elite sports, and international cultural experiences.
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E-mail: enquiry@mooneye.uk
Address: PO Box 71264, London, SW11 9GJ, United Kingdom